Event Photography

Why is event photography important for your marketing event?

Event photography turns any marketing initiative into an experience, so people walk away associating your brand with a fun and memorable event. First impressions are important for any brand, and event photography delivers a lasting and positive impression.  

How important is that first impression? According to the Content marketing Institute (CMI), content containing interesting images attract nearly twice the views online as content with images. The CMI has also looked at photography on social media and found that a good photo increases engagement by nearly 40 percent.

The value of professional event photography can’t be overstated, but you’ll need a professional to execute it properly. CTM Interactive is the ideal professional photographer for many marketing events, trade shows and conventions, with many years of delivering memorable experiences for potential clients and partners. CTM Interactive can also provide software or free-standing photo booths to deliver a fun photography experience, so marketers can get a professional look without needing to hire someone to be there at the event.

The value of professional event photography can’t be overstated, but you’ll need a professional to execute it properly. CTM Interactive is the ideal professional photographer for many marketing events, trade shows and conventions, with many years of delivering memorable experiences for potential clients and partners. CTM Interactive can also provide software or free-standing photo booths to deliver a fun photography experience, so marketers can get a professional look without needing to hire someone to be there at the event.

How does event photography add long term value to your business?

Event photography isn’t just useful in the present. Long after the photos and videos have been taken, they’re still providing value to the brand. Here are some ways that event photography can add value:

  • Many businesses rely on their social media accounts to provide a marketing boost, and event photography creates interesting marketing material. With visually compelling photography, companies can improve brand engagement and communicate a degree of authenticity that’s difficult to find in the corporate world. In other words, event photography is the right kind of tone-setter for the business.
  • Photos and videos serve as a permanent reminder of the how the day unfolded, and for landmark occasions, creating a long lasting memory may have great intrinsic value.
  • Brands thrive on creating a positive workplace culture, which may be driven by a balance of professionalism and fun. Photos and videos can help support this culture to people both inside and outside the organization.
  • Photos taken at the event can be used at a later date for media, public relations or marketing purposes.
  • Photos can be used to support the company’s efforts in producing in-house print materials, like company newsletters or magazines.
  • Photos taken at events can communicate that the company is active and successful.
  • Company events can bring coworkers together and facilitate team building and collaboration, and photos of the event can provide good memories for coworkers.

Photography and videography are valuable tools in any marketer’s toolbox, but the question is – how can marketers produce compelling photography experiences for participants?

Event

What event photography experiences can CTM Interactive provide?

Until recently, event photography was something that only professional photographers could provide, but software and modern photo booths now provide alternatives. CTM Interactive is experienced with modern event photography tools and methods, and can offer one-of-a-kind photo and video experiences as a result. Some of those experiences include:

  1. Animated GIFsThe camera takes several photos in quick succession, and they are spliced together to create a flipbook-like effect. Animated GIFs encourage participants to move around and cut loose.
  2. Green screens CTM Interactive can provide a range of green screen solutions, and green screens are some of the most versatile photography tools available. They can be used to drop in any background, and with a 3D backdrop, people can be dropped into a scene, which can be used in a seemingly endless number of creative ways.
  3. Camera array Several cameras are arranged in a circular or linear pattern, and all are timed to take a photo at the same time. When arranged together, the subject, looks frozen in time while the cameras pan around them. It’s an effect that’s rarely seen given the equipment required, but the results are fascinating.
  4. Advanced video effectsCTM Interactive also offers video experiences, including slow motion video and a “glam cam” effect that are perfect for simulating the runway or red carpet.

What capture and delivery solutions are available?

CTM Interactive can deliver these experiences in one of several ways, depending on the marketer’s preferences. Our photo and video experiences are captured using our Activ8 software, which can be run on an iPad or with a Windows-based system. Marketers can rent or lease Activ8-enabled iPads, or we can provide the software for your devices.

CTM Interactive’s photo and video experiences can be used with user-generated content (UGC). With Activ8 UGC, people can take their own photos and text them to a short code along with a keyword. The participant gets their photo back promptly, using the delivery solution of your choice.

Those delivery methods include CTM Interactive’s photo retrieval platform, which is designed to drive brand engagement. When participants retrieve their photos, they are directed to a custom, personalized microsite. This site can be designed with call-to-action buttons, social sharing buttons and our unique flip feature, which plays an announcement or video. These features will amplify the effects of your event photography and improve engagement.

If preferred, CTM Interactive can also design an online event display that gives your content the presentation package it deserves. The photos are professional and elegant, so they’ll make a good impression for the brand. If there’s a website ready to take the photos, CTM Interactive can help embed and properly integrate them so they become a seamless part of the company’s website.

Does Activ8 come with data collection and reporting capabilities?

No marketing tool would be complete without sophisticated reporting and data collection capabilities, and Activ8 provides both. Participants provide their contact information when retrieving their photo or video, and Activ8 keeps track of engagement analytics for further study. Activ8 can track the number of times people share their photo on social media, or how often people interact with features on the retrieval site.

Regardless of the event, when CTM Interactive provides event photography, the result is a fun, engaging, brand-boosting experience.